Online Presence
In today’s digital-first world, a professional website is no longer a luxury – it’s a fundamental necessity for any business, regardless of size or industry. It serves as your primary online identity, acting as your digital storefront, information hub, and the first point of contact for a vast majority of potential customers. Having a well-designed website immediately boosts your credibility and professionalism in the eyes of consumers, establishing trust and making that crucial positive first impression that can significantly influence their decision to engage with your business.
Beyond just appearances, a website provides invaluable practical benefits. It allows you to present detailed information about your products, services, and unique value proposition in one accessible place, available to customers 24/7 from anywhere in the world. This constant availability expands your reach far beyond your physical location and standard business hours. Ultimately, a website is a powerful tool for marketing, customer engagement, and growth, ensuring your business remains competitive and easily discoverable in the modern marketplace.
Joe Allen – we help companies and individuals connect with their customers before they ever walk in the door or purchase a product from you.
Complete Management Approach
We find a domain name, setup hosting and build the site. You tell us about your business or passion and we’ll use that to:
- Determine the goal of your website
- Identify your target audience and the content you’ll need
- Set a theme that reflects your passion
- Install the right plugins
After your site goes live.
- We’ll analyze SEO to make sure search engines find you
- Manage site software and plugin updates
- Update content based on your input
- Take backups
Setup & Hand Off
You purchase the site & domain name or already have an existing site that needs to be updated.
- Determine the goal of your website
- Identify your target audience and the content you’ll need
- Set a theme that reflects your passion
- Install the right plugins
After your site goes live.
- We hand over the login credentials
- We’ll show you how to add blog posts.
- We’ll show you how to add products.
After that, management is completely in your hands.
Business Beyond Websites
Google Business Profile
A great website isn’t the only thing you need to engage with customers. If you have a storefront or physical address you have to manage your Google Business Profile. A Google Business Profile:
- Improve Local Visibility: Ensure their business appears correctly in Google Search and Maps results.
- Enhance Their Online Reputation: Manage and respond to customer reviews.
- Provide Up-to-Date Information: Keep hours, address, phone number, and service details accurate.
- Engage with Customers: Create posts about offers, events, or updates.
- Showcase Their Business: Add appealing photos and videos.
- Gain Insights: Track how customers are finding and interacting with their profile.
Social Media Profile
The best way to engage directly with your customers is to setup and maintain an updated social media presence. This helps you:
- Increased Brand Awareness: Reach a wider audience and make your brand more recognizable to potential customers.
- Connect with Customers: Build relationships, engage in conversations, and create a community around your brand.
- Drive Website Traffic: Social media posts and profiles can direct users to your website, boosting visits and potential conversions.
- Improve Search Engine Visibility: While not a direct ranking factor, social signals can indirectly impact SEO and help people find you online.
- Low-Cost Marketing: Many social media activities are free, offering an affordable way to promote your business.
- Gain Customer Insights: Learn about your audience’s preferences, behaviors, and opinions through their interactions.
- Enhance Customer Service: Provide support and address customer inquiries or issues quickly and publicly.
- Run Targeted Advertising: Platforms offer powerful advertising tools to reach specific demographics and interests.
- Build Credibility and Trust: An active and engaging social media presence can make your business seem more approachable and reliable.
- Share Updates and Promotions: Easily announce new products, services, offers, or company news.
Contact us at the Consulting WP office nearest to you or submit a business inquiry online.
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